(1) Strategy
In this phase we will define how your organization wishes to be perceived by consumers. What makes it unique? What do you want people to think about your product or service? This will be the foundation of the brand.
(2) Execution
Based on the research, strategic designs solutions will be explored. Multiple route will be presented and the selected will be further developed. This includes low, mid and high fidelity wireframes, animations and interactions
(3) Launch
This is the phase were the launch communication plan will be developed. The key messages will be defined and tailored to the audience. Brand guidelines will also keep the future of the brand intact.
